Flexible Electronics News

SMARTRAC, PROVA Group Join Forces to Enhance Product Authentification

Will leverage NFC technology, cloud-based services to ensure collectible items and brand goods are authenticated

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By: DAVID SAVASTANO

Editor, Ink World Magazine

SMARTRAC and PROVA Group have announced their cooperation to leverage NFC technology and cloud-based services to ensure collectible items and brand goods are authenticated. Global counterfeiting and product piracy damages may reach a stunning $1.7 trillion in 2015 according to a study by the International Chamber of Commerce. The partnership between SMARTRAC and PROVA will reduce that amount by enabling consumers and companies to use NFC tags embedded in brand items to verify their originalit...

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